EverWebinar Flow Walkthrough
7-Figure Accelerator: Funnel Overview
How a visitor moves from the landing page to the live webinar, the offer, and the 4-day follow-up sequence.
1Big-picture funnel
The top-level path from traffic source through to the offer purchase.
flowchart TD
A([Traffic Source
Ads / Organic / Social]) --> SPLIT{A/B Split Test
50 / 50}
SPLIT -- Variant A --> B1[Landing Page A
EverWebinar form → Webinar A]
SPLIT -- Variant B --> B2[Landing Page B
EverWebinar form → Webinar B]
B1 --> C{Register?}
B2 --> C
C -- No --> X([Drop off])
C -- Yes, Variant A --> AC_A[(ActiveCampaign
tag: webinar_A)]
C -- Yes, Variant B --> AC_B[(ActiveCampaign
tag: webinar_B)]
AC_A --> D[Pick session
11am / 3pm / 7pm
or Just-In-Time]
AC_B --> D
D --> E[Confirmation Email
sent immediately]
E --> F[Reminder Sequence
24h / 4h / 1h / 15m]
F --> G[[Webinar Room
A: 1h 41m · B: 1h 25m]]
G --> H{Clicked offer link?}
H -- During webinar --> SP[freedomescapexcelerator.com/freedom]
H -- Skipped / left early --> I[Post-webinar follow-up
9 emails over ~4 days
incl. 48-hour replay link]
I --> J{Clicked from replay
or follow-up email?}
J -- Yes --> SP
J -- No --> Z([Lost / nurture list])
SP --> JV[[JVZoo Checkout]]
JV --> Y([7-Figure Accelerator
purchased ✓])
Y --> AC_BUY[(ActiveCampaign tag: buyer_7fa
fired by JVZoo IPN webhook)]
Z --> AC_NO[(ActiveCampaign tag: no_purchase
fired after cart-close window)]
AC_BUY --> RECON{{Reconciliation
match registration tag
+ purchase tag}}
AC_NO --> RECON
RECON --> R1[webinar_A + buyer_7fa
= Variant A sale]
RECON --> R2[webinar_B + buyer_7fa
= Variant B sale]
RECON --> R3[webinar_A + no_purchase
= Variant A lost]
RECON --> R4[webinar_B + no_purchase
= Variant B lost]
classDef start fill:#dbeafe,stroke:#3b82f6,color:#0f172a
classDef win fill:#d1fae5,stroke:#10b981,color:#0f172a
classDef lose fill:#fee2e2,stroke:#ef4444,color:#0f172a
classDef live fill:#fef3c7,stroke:#f59e0b,color:#0f172a
classDef sales fill:#ede9fe,stroke:#8b5cf6,color:#0f172a
classDef crm fill:#fef3c7,stroke:#d97706,color:#0f172a
classDef recon fill:#e0f2fe,stroke:#0284c7,color:#0f172a
class A start
class Y,R1,R2 win
class X,Z,R3,R4 lose
class G live
class SP,JV sales
class AC_A,AC_B,AC_BUY,AC_NO crm
class RECON recon
2Schedule logic: how a session is picked
EverWebinar shows the soonest available session. Three fixed slots run daily, plus a Just-In-Time option that lets people join almost immediately.
flowchart TD
V[Visitor lands on
registration page] --> CHK{Within 15 min of
a Just-In-Time slot?}
CHK -- Yes --> JIT[Just-In-Time session
starts at next :15, :30, :45, :00]
CHK -- No --> FIX[Show next fixed slot]
FIX --> S1[11:00 AM daily]
FIX --> S2[3:00 PM daily]
FIX --> S3[7:00 PM daily]
JIT --> REG[Registration confirmed]
S1 --> REG
S2 --> REG
S3 --> REG
REG --> HOL{Holiday block?
Dec 24/25/31, Jan 1}
HOL -- Yes --> SKIP[Skip to next available day]
HOL -- No --> DONE([Confirmation email sent])
SKIP --> DONE
classDef hi fill:#dbeafe,stroke:#3b82f6
classDef ok fill:#d1fae5,stroke:#10b981
class JIT,S1,S2,S3 hi
class DONE ok
Fixed daily sessions
11 AM · 3 PM · 7 PM
Just-In-Time cadence
Every :15, :30, :45, :00
Time zone
Auto-detected per visitor
Blocked holidays
Dec 24 / 25 / 31, Jan 1
3Inside the webinar: A/B split test
Two versions of the webinar are being tested. Drop-off data showed a cliff around the 46-minute mark, so Variant B moves the offer reveal in front of it (now at 40:56). Everything else (emails, sales page, JVZoo checkout) is identical between variants.
Variant A: Original (control)
Length 1:41:56 · Pitch at 1:13:20 (~72% of runtime) · CTA window ~28 min
Teaching & story
Offer + CTA
Offer reveal + Sticky CTA
1:13:20
Variant B: Trimmed cut (test)
Length 1:25:21 · Pitch at 40:56 (~48% of runtime, before the ~46 min drop-off cliff) · CTA window ~44 min
Teaching & story
Offer + CTA
Offer reveal + Sticky CTA
40:56
Free training content
Offer + sticky CTA banner
Variant A teaching block
73 min 20 sec
Variant B teaching block
40 min 56 sec
Time saved before pitch
−32 min 24 sec
CTA window (A / B)
~28 min / ~44 min
What's being tested: only the landing page + the webinar video it routes to. The EverWebinar form, schedule, reminder emails, follow-up sequence, sales page (freedomescapexcelerator.com/freedom), and JVZoo checkout are identical across both variants, so any conversion lift can be attributed to the trimmed video.
4Email sequence: 13 touches over ~5 days
From registration through the close of the 48-hour replay window. T = the registrant's chosen webinar time.
On register
Confirmation
CONFIRMATION: [Link to the Free Training You Requested] [Your Unique Link]
T − 24 hr
Pre-webinar reminder
REMINDER: our meeting tomorrow for you to make 1k–5k/day
T − 4 hr
Pre-webinar reminder
REMINDER: Our Meeting Today About Our Secret System
T − 1 hr
Pre-webinar reminder
Login Info For {FIRST_NAME} (for your secret webclass)
T − 15 min
Last-minute notification
{FIRST_NAME} We're ON And About To Start!
T = 0
LIVE
Webinar runs · 1h 41m · Offer revealed at 1:13:20
T + 2 hr
Post-webinar follow-up
{ATTENDEE_EMAIL} You okay?
T + 2 hr
Post-webinar follow-up
{FIRST_NAME}, How These People Became Financially Free In A Flash
T + 2 hr
Replay link
[48 Hour Replay] {TITLE}
T + 3 hr
Social proof
Have you seen these success stories?
T + 24 hr
Post-webinar follow-up
FWD: Is {FIRST_NAME} Okay?.. Why Did You Miss The Workshop?
T + 48 hr
Urgency
Expires TODAY (Don't open this tomorrow)
T + 72 hr
Urgency
Heads up {FIRST_NAME}
T + 96 hr
Close window
7 Figure Accelerator - CLOSING TODAY
T + 101 hr
Final call
LAST CHANCE (11pm PST TONIGHT)
Pre-webinar (reminders)
Webinar (live)
Post-webinar (replay + nurture)
Urgency / close window
Pre-webinar touches
5 emails
Post-webinar touches
9 emails
Total cart-close window
~101 hours after webinar
5How to read the results
The funnel has five measurable stages. Because every step downstream of the video is held constant, any meaningful difference between A and B is caused by the video itself. Track each stage as a rate (not a raw count) so unequal traffic splits don't skew the read.
Stage
What to compare
Where to expect movement
1 Landing → Register
Registration rate
registrations ÷ unique visitors
Should stay roughly equal. The landing page copy is identical; only the EverWebinar form's destination webinar differs. A large gap here means something else changed (creative, traffic source mix).
2 Register → Show up
Show-up rate
attendees ÷ registrants
Should stay roughly equal. Same reminder sequence runs for both. Watch for drift only if one variant happens to skew toward a different time slot.
3 Show up → Still watching at pitch
Watch-through to pitch
viewers at pitch timestamp ÷ attendees
Primary hypothesis. Variant B should win here: fewer people drop off before 40:56 than before 1:13:20 (the trim moves the pitch in front of the ~46 min drop-off cliff). This is the whole reason for the test.
4 Pitch → Clicked offer
CTA click-through rate
clicks to sales page ÷ viewers at pitch
Secondary signal. If B's pitch is equally persuasive in a shorter window, this rate matches A. If B's CTR drops noticeably, the trim cut something load-bearing from the pitch.
5 Clicked → Purchased
Checkout conversion
JVZoo sales ÷ sales-page clicks
Should stay roughly equal. Same sales page, same checkout. A gap here likely means click quality differs (e.g., one variant sends warmer buyers).
★ End-to-end
Sales per visitor
JVZoo sales ÷ unique visitors
The decision metric. This is what determines the winner. Don't call the test until each variant has enough sales for the difference to be statistically meaningful (see below).
Before calling a winner
- Wait for the full 5-day cart-close window. A big chunk of sales come from the urgency emails at T+48hr, +72hr, +96hr, +101hr. Reading the test on day 1 will undercount B (or A) unfairly.
- Aim for ~30+ sales per variant minimum before treating a difference as real. With small sample sizes the noise is bigger than most lifts.
- Hold the traffic source steady. If ad creative, audience, or budget shifts mid-test, the comparison gets muddied. Split should be a clean 50/50 from the same source.
- Compare cohorts, not calendar days. Each registrant gets the same 5-day sequence, so compare "registrants who entered between day X and day Y", not "all sales on day Z", to avoid mixing partial cohorts.
Quick read: if Variant B's sales-per-visitor is higher with similar registration and show-up rates, the trim worked. If sales-per-visitor is flat but watch-through-to-pitch is way up, the shorter video is more efficient (same revenue, less production time). Also a win.
Segmenting in ActiveCampaign
Opt-ins from each landing page are pushed into ActiveCampaign with a different tag (e.g. webinar_A vs webinar_B). That tag is the join key for every comparison in this report.
- Build two contact segments in ActiveCampaign filtered by the variant tag. Every metric in the table above is a count from one of these segments.
- Add a second tag on purchase (e.g.
buyer_7fa) so you can quickly count "contacts with tag webinar_B AND buyer_7fa" for the sales-per-registrant cut.
- Watch for tag collisions. If a contact somehow ends up with both
webinar_A and webinar_B tags (e.g. they registered twice), exclude them from the analysis or pick a tiebreaker rule (usually: first tag wins).
- Keep tags stable. Don't rename mid-test. Once the test ends, leave the tags in place. They're useful later for retargeting, lookalikes, and post-mortem analysis.