The Whatever It Takes Challenge

Give Me 30 Days. And You'll Never Look At Yourself The Same Way Again.

This is not just a fitness challenge. This is a 90-day transformation built around the same principles that took me from broke, broken, and working as a plumber, to building my body, my mind, my business, and my life.

I'm not asking you to commit to 90 days today. Give me the first 30. If you follow the plan, you'll never look at yourself the same way again. Then we keep going.

90-Day Transformation

Start the challenge now

⚠️ This is not for people who want comfort. This is for people who are ready to do whatever it takes.

Philip Johansen

Why I built this

There comes a point where you get tired of your own excuses. Tired of looking in the mirror and knowing you are capable of more. Tired of saying "one day." Tired of starting, stopping, quitting, and disappointing yourself.

I know that feeling. Years ago I got kicked out of my house, my girlfriend left me, and I moved into a basement apartment. I felt broken. I felt lost. I felt like life had punched me in the face.

Then I committed to 90 days. Not 90 days of motivation. 90 days of discipline. I trained. I ate right. I worked. I studied. I built my body first, and by doing that I started rebuilding my mind.

That mentality changed everything. Now I want to give you the system.

The daily protocol

What You'll Do Every Day

Four fronts. Every single day. This is the work.

Body 01

45-minute intense workout
20 to 30 minutes cardio or walking
Follow your meal plan
Drink minimum 3 liters of water
1 progress selfie picture

Mind 02

Read 10 pages
Write your goals every morning
Think bigger
Stop playing small

Life 03

Call or message one person you know you should reconnect with
Keep your word
Do one thing you've been avoiding

Business / Future 04

Minimum 1 hour of focused work on your future
No distractions
No scrolling
No excuses

Who This Is For

This is for the person who knows they are meant for more.

›The guy working 9 to 5

›The plumber

›The builder

›The office worker

›The entrepreneur who is struggling

›The man who feels stuck

›The man who is tired of being average

›The man whose family needs him to become stronger

This is not for people who want comfort. This is for people who are ready to do whatever it takes.

Give Me 30 Days

Follow the plan.

Then tell me if you still see yourself the same way.

Start The Challenge